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Marketing
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05.11.11The downloadable is dead. Long live the downloadable!Quick update since my last post: for the past few months I have continued working as a consultant with HauteLook, the fashion flash sale site that was recently acquired by Nordstrom, managing their "off-website" experiences such as the iPhone app, mobile site, Facebook store, and some cool new stuff coming soon. (This has been an excellent experience, seeing how quickly users are adapting mobile and social commerce in a fast-growing new model.) Meanwhile, at KlickFu we have been working on refining the app while waiting to start an integration with an exciting new partner--adding some new features, fixing bugs, and making ...
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01.21.10Will you Blippy?Blippy.com is the new social media site where users can automatically publish feeds of everything they buy. Unlike Beacon, the unsuccessful shopping news feed launched by Facebook and then scuttled due to negative user feedback, Blippy is entirely opt-in, and purchase notifications can be limited to specific vendors (Amazon, iTunes) or credit cards. After using the site a bit, I am not sure if I want to publish my purchases in this way, or view all the purchases of my friends. However, given the early traction the site is getting, along with the A-list investors such as Ron Conway, it seems ...
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11.20.095 Unconventional business books for the holidaysThe holidays are coming up, which means many of us will be spending a lot of time on airplanes and other places where we might have some free time. So I thought it might be helpful to post suggestions for some good books to read while you are getting where you are going, or maybe when you get there. Below are 5 books I recommend that deal with business or product, often in unconventional ways: How Successful People Win--Using Bunkhouse Logic To Get What You Want Out Of Life, by Ben Stein. This is a great book giving insight into how successful ...
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11.12.09Connecting the SoCal Tech dotsToday I wanted to give a shout-out to Dr. Tony Karrer, creator of the Southern California Tech Central (SCTC) web site, which aggregates blogs from various folks working in technology throughout SoCal. As of this week, Tony started including this blog on the site, as you can see from the new banner on the right side of the page. I am excited and flattered to be included among such well-known and respected bloggers, so Tony thank you very much and I look forward to working together. A bit of background on SCTC. Tony founded the site about 6 months ago as a community ...
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09.15.09Viral burritosAnyone who knows me well knows that I am a big fan of the Chipotle restaurant company. I first discovered Chipotle when I was living in Pacific Beach in San Diego CA, and noticed that I had started going there to the exclusion of the dozen other excellent burrito shops on my street. Besides having outstanding food and being a leader in bringing natural food to the fast-casual dining segment, Chipotle is simply awesome in defining their brand (Food with Integrity) and living it in every aspect of the customer experience. For full disclosure, in addition to being a fan ...
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