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	<title>Mark Geller &#187; Games</title>
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	<link>http://markgeller.com</link>
	<description>Thoughts on product and innovation from an L.A. based PM and entrepeneur</description>
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		<title>Ding! You are now free to keep your points to yourself</title>
		<link>http://markgeller.com/2010/06/ding-you-are-now-free-to-keep-your-points-to-yourself/</link>
		<comments>http://markgeller.com/2010/06/ding-you-are-now-free-to-keep-your-points-to-yourself/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 15:41:16 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=338</guid>
		<description><![CDATA[Yesterday, after returning from my trip to the Bay Area this weekend, I qualified for a free Rapid Rewards trip on Southwest airlines and received a confirmation email with the award codes. Yet the email did not include a link to post an announcement to Facebook or any other element of social interaction or social [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>KlickFu invite list is open</title>
		<link>http://markgeller.com/2010/05/klickfu-invite-list-is-open/</link>
		<comments>http://markgeller.com/2010/05/klickfu-invite-list-is-open/#comments</comments>
		<pubDate>Wed, 19 May 2010 14:46:32 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=322</guid>
		<description><![CDATA[This week we are starting the KlickFu private beta. For those who don&#8217;t deal with the details of making software every day, a private beta means we are starting to distribute KlickFu to a small group of users to have them try it out and give us feedback, such as: do you like it, did [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Which way to HealthVille?</title>
		<link>http://markgeller.com/2010/04/which-way-to-healthville/</link>
		<comments>http://markgeller.com/2010/04/which-way-to-healthville/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 01:00:50 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Innovation]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=296</guid>
		<description><![CDATA[The drug company, Bayer, recently introduced a glucose meter that attaches to the Nintendo DS called the Didget, &#8220;to help kids manage their diabetes by positively reinforcing consistent blood glucose testing habits and awarding points that kids can use to unlock new game levels and customize their gaming experience.&#8221;

On the one hand, it is great Bayer [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>KlickFu, Bruin edition</title>
		<link>http://markgeller.com/2010/02/klickfu-bruin-edition/</link>
		<comments>http://markgeller.com/2010/02/klickfu-bruin-edition/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 18:06:13 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=266</guid>
		<description><![CDATA[Last week, we filed the provisional patent for the technology in KlickFu, so now we can gradually start coming out of stealth mode (finally!). One of the ways we are doing that is by running a KlickFu development contest with the UCLA ACM computer science student group. Last night was the kick-off meeting for the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Looking for a few good testers</title>
		<link>http://markgeller.com/2009/09/looking-for-a-few-good-testers/</link>
		<comments>http://markgeller.com/2009/09/looking-for-a-few-good-testers/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 14:34:20 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=153</guid>
		<description><![CDATA[We hit two new milestones this week for KlickFu&#8211;one for developers and for end users&#8211;and we are fairly excited about both.
For developers, we now have a full Python library to access the KlickFu SDK. This means developers can now write apps completely in Python to access all the functionality of the KlickFu platform. (Yet another [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who I follow&#8230; and why</title>
		<link>http://markgeller.com/2009/09/who-i-follow-and-why/</link>
		<comments>http://markgeller.com/2009/09/who-i-follow-and-why/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 20:39:42 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=141</guid>
		<description><![CDATA[A number of my friends and colleagues who do not work in high-tech or startups have mentioned recently they have read some of my blog entries and have a growing interest in consumer Internet and entrepreneurship. Several of them have asked for references to other blogs on the subject, so I thought it might be [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Farmville, Yo</title>
		<link>http://markgeller.com/2009/09/farmville-yo/</link>
		<comments>http://markgeller.com/2009/09/farmville-yo/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 16:47:44 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=134</guid>
		<description><![CDATA[Farmville, the virtual farming game from Zynga, now has over 44 million active users and has become the most popular (and I believe, the fastest-growing) social game ever.
I do not have much of a green thumb, and I have never been a major fan of simulation games, however, I wanted to get a better understanding [...]]]></description>
		<wfw:commentRss>http://markgeller.com/2009/09/farmville-yo/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Delete &#8211; Can a game be too addictive for its own good?</title>
		<link>http://markgeller.com/2009/09/delete-can-a-game-be-too-addictive-for-its-own-good/</link>
		<comments>http://markgeller.com/2009/09/delete-can-a-game-be-too-addictive-for-its-own-good/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 16:43:35 +0000</pubDate>
		<dc:creator>Mark Geller</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Product]]></category>

		<guid isPermaLink="false">http://markgeller.com/?p=47</guid>
		<description><![CDATA[I am making my way through Jesse Schell&#8217;s excellent book, &#8220;The Art of Game Design.&#8221; Jesse is a professor at Carnegie Mellon, where he teaches and does research on game design. The book is a series of &#8220;lenses,&#8221; or aspects of game design to consider to make games more fun and compelling. This is a [...]]]></description>
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		<slash:comments>2</slash:comments>
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