Ding! You are now free to keep your points to yourself
Entrepreneurship, Games, Product | Comments Off
Yesterday, after returning from my trip to the Bay Area this weekend, I qualified for a free Rapid Rewards trip on Southwest airlines and received a confirmation email with the award codes. Yet the email did not include a link to post an announcement to Facebook or any other element of social interaction or social gaming--for example, to see which of my Facebook friends had qualified for trips or who had earned the most credits in the past year.
In many ways, frequent flyer programs are the original social games. Users receive points for activity, they can level up based on ...